Zoom launches event platform

Yahoo Groups Fully Shutting Down 12-15-20

Have you got any content on Yahoo Groups? Then you’d better grab it fast before it disappears forever.

Yahoo Groups is completing the final stage of shutting down on December 15, 2020, at which time it will be fully removed from the web.



Zoom launches event platform

Originally available only as a private beta, Zoom has now made OnZoom accessible to everyone. This new events platform allows paid Zoom users to create, host, and monetize events — a seemingly useful tool as we begin to see the adoption of virtual events grow.

Hosts can run one-time events or event series for up to 1,000 attendees (this number varies depending on the host’s license), as well as sell tickets on the marketplace.



Zoom launches ability to integrate apps into calls

With a goal of bringing best of breed apps to the Zoom user experience, Zoom has launched Zapps.

With the introduction of this feature, Zoom’s launch partner apps can be brought right into the Zoom platform for “seamless productivity and engaging experiences.” Because of the direct integration, users no longer have to switch back and forth between their favorite applications, like Slack, Atlassian, SurveyMonkey, and ZenDesk, just to name a few.



Google’s Journalist Studio holds massive potential for marketers


Recently, Google announced the launch of their new suite of tools Journalist Studio. Google explains this new suite as “a collection of tools to empower journalists to do their work more efficiently, creatively, and securely.”

If your current role involves researching information; analyzing, pulling, or visualizing data; running and taking notes on meetings or interviews; or anything of the sort, you can use this tool.



Google Ads: Make every marketing dollar count with attribution and lift measurement

Google recently announced big changes so PPC and paid advertisers can better understand and evaluate the attribution of sales and conversions in their campaigns.



PayPal Instant Transfers expanded for businesses, in response to COVID-19

According to a recent survey by PayPal, 76% of small businesses in the United States have reported they are struggling with cash-flow shortages.

The financial stressors the COVID-19 pandemic has placed on businesses and individuals has not relented.

In fact, Techcrunch recently reported that in a recent survey conducted by PayPal,

76% of small businesses in the United States have reported they are struggling with cash-flow shortages; and

91% said having real-time settlement could help with some of that.

Given the circumstances, PayPal and Visa have announced an expansion of their Instant Transfer service to individuals and businesses on a global level. Originally launched in March of 2019 solely in the United States, Instant Transfer allowed users to gain immediate access to transferred cash within minutes instead of days.



Get a $300 Credit at Sign Up with TikTok

Until December 31, 2020, you can get a $300 ad credit on TikTok.




LinkedIn rolls out stories feature to all users

Following rigorous testing, LinkedIn rolled out stories last week to all users in the United States and Canada. They will continue to roll out to the remaining regions in the coming weeks.

A story is a social media feed video (up to 20 seconds) or photo clip where you can add text, filters, GIFs, emojis, music, and more and share with your friends and colleagues. They also disappear after 24 hours.



The Periodic Table of SEO Success Factors

If you want to understand Google’s ranking factors, you need to read the Periodic Table of SEO Success Factors.

The chart provides an overview of the factors that affect search engine rankings, but there’s a lot more to the Table. It explains the reasoning behind specific factors. You can learn a lot from studying it.




Ubersuggest is a tool for competitor research (and a lot more). It shows you the organic keywords that your competitors are ranking for, along with their corresponding search engine position.



Open Site Explorer

Moz’s Link Explorer is an SEO and SEM tool that’ll help you explore any site. You can use it to find link building opportunities and to find out where you’re being mentioned on the web.

Just plug in the URL for the site that you want to explore. Click the “search” button:

If you’re not sure about the anchor text used to link to your site, you can simply click the anchor tab in the top left corner. Your objective is to get more brand anchor texts and fewer exact keyword anchor texts.



Quick Sprout

Quick Sprout is an SEM tool that’s designed to help both B2B and B2C marketers improve their search and social media traffic.

Quick Sprout gives you insights into how you can get the best results from your marketing efforts. The tool also tells you your load time, page size, number of requests and speed score.

To use it, just plug your site URL into the search box and click the button:

Next, analyze your metrics.

Note: You can also use Quick Sprout to conduct social media, search engine and competitor analysis for specific URLs.


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